Not Your Daughters Jeans feature a revolutionary lift tuck technology that flattens the front and shapes a woman’s curves for a beautiful silhouette. We stock all their best sellers including the Skinny, Ankle, Slim, Straight and Bootcut styles, in a range of colours and washes. Pair their flattering jeans with our NYDJ versatile and easy to wear shirts.
NYDJ navy, blue and sand patterned blouse
lift tuck technology: look and wear a size smaller
Many of their styles are now produced with ‘Water Conscious Denim’ - meaning they use up to 50% less water and are washed in fully recycled water, saving millions of litres each year.